For all that I feel that MTV has done wrong in the past several years, they’ve absolutely made up for it today. They’ve launched a new website containing their entire library of music videos. Popular stuff, rare stuff, it looks like it’s all here.

Just in time for you to get your “Thriller” on before Halloween.

And, like YouTube, you can embed music videos in your blog or website very easily. Which gives me an opportunity to share with you my favorite music video of all time. Cibo Matto’s “Sugar Water”. This is a perfect example of brilliance in music video direction, and if you’re seeing this for the first time, it might all make sense by the middle of the video (about 2 minutes in).

This was done by the fantastic Michel Gondry, whose videos are always surreal and beautifully conceived. Got a moment for one more? Like the last one, Kylie Minogue’s “Come Into My World” is one of those videos that you see new things in every time you watch it.

Like “Sugar Water”, you’ll get a terrific “a-ha” moment at about 1 minute into the song. My favorite point? Besides all the near-misses, it’s the point at about 3:11 when Kylie 3.0 laughs to let you know she’s in on “the joke”.

Got a favorite? LInk to it in the comments!